Triyar Entertainment is unveiling two new plans to transform downtown Scottsdale’s entertainment district with high-end apartments, street-level retail and a relocated and redesigned beach club with additional restaurants and bars.
In addition, the company has revised a previous plan for a new beach club in the district.
All three proposals would be located within close proximity.
The company has been instrumental in the evolution of the area. Triyar developed the W Scottsdale southeast of Scottsdale and Camelback roads, and the Downtown Entertainment Plaza, a restaurant/bar complex on Saddlebag Trail south of Camelback.
It now houses Majerle’s Sports Grill,El Hefe Super Macho Taqueria and Wild Knight.
In April,Triyar announced plans to build Scottsdale Beach Club, a one-story complex with resort-style pool, four bar areas, a floating stage, a full restaurant and other amenities, on the northeastern corner of Stetson Drive and Wells Fargo Avenue.
Now, the developer has submitted zoning pre-applications to Scottsdale that include projects on two separate parcels in the entertainment district. Residents got their first look at the plans during an open house this week at the W Scottsdale.
Shawn Yari,Triyar’s owner, and Benjamin Graff, the developer’s zoning attorney, couldn’t be reached for comment before the meeting. However, the pre-applications include numerous details for what the developer has in mind.
The pre-applications include:
A mixed-use development on the northeastern corner of Stetson Drive and Wells Fargo Avenue, with about 132 residential units, about 5,550 square feet of first-floor retail and surface-level parking.
A mixed-use development on the northeastern corner of Stetson and Civic Center Plaza, with about 92 residential units wrapped around an existing parking garage with access from Civic Center Plaza and 75th Street.
Also, Triyar has indicated to the city that Scottsdale Beach Club would be relocated to the block that now houses Myst nightclub on Shoeman Lane and Suede restaurant/bar on Indian Plaza across from Axis/Radius.
All but the southwestern corner would be demolished to make way for a redesigned pool club, which would include a pool with a live-entertainment area, three restaurant/bars along Saddlebag and a restaurant/bar and nightclub/bar on the west side.
The properties that would house the mixed-use developments now include an older medical office building, apartments/condominiums along the west side of Civic Center Plaza and an office along Stetson.
“It looks like these guys are going forward — they have architects working on it,” said Kim Chafin, senior city planner.
Triyar’s plans for the beach club already have drawn criticism from the Association to Preserve Downtown Scottsdale’s Quality of Life.
The group, made up of citizens and merchants, formed this year with the goal of pressuring the city to address complaints about patrons of the entertainment district.
The district already has the highest concentration of bars in Maricopa County, and the city has strengthened law enforcement and code enforcement in the area to minimize the prevalence of vandalism, disorderly conduct and criminal activity in the area.
“The pool place is in the middle and it’s surrounded by five other bars,” said Bill Crawford, association president. “The pool is a sixth bar. We don’t have room for that, we don’t have room to accommodate the guests, and we don’t have the parking.”
Les Corieri, president of the Scottsdale Downtown and Entertainment District Association, the bar owners’ group, said the proposal would be replacing existing bars, Myst and Suede, “so as far as density, it’s not that much greater, because the older bars would be torn down.”
“For me, it’s synergy, people in one area,” he said. “From a police perspective, it’s easier to police. I think it will be fine.”
Triyar has not indicated the building heights of the mixed-use developments, Chafin said.
“With the infill-incentive district, you can go for more height,” she said.
While parking would be provided on the mixed-use sites, it would not be included at the beach club, as indicated so far by Triyar, and that will be a problem, Chafin said.
Parking already is a big problem in the area, she said.
The property that would house the beach club includes some areas that are zoned specifically for parking space only, Chafin said. Triyar wants to have those areas rezoned to remove that parking-only designation and therefore remove that parking space from the site, she said.
The city has not allowed this type of zoning change before, and this will be an issue, Chafin said.
City Manager David Richert recently said there’s more interest now in investing in new developments in the downtown area and that providing more parking is a part of the plans taking shape.
“I think they’re seeing that we’re starting to come out of this low end of the recession, and they’re starting to make some investments,” he said.